Best Odds Guaranteed bookmakers ensure you get the most favourable price on your horse or greyhound racing bets, which means you are paid out at the highest odds available. This guarantee protects your wager if the starting price is higher than the odds you accepted when placing the bet. As a result, you can maximise your potential returns without needing to monitor odds changes constantly.
When you choose a betting website offering Best Odds Guaranteed, you benefit from more transparent and competitive pricing, which often applies on race day to both single bets and, in some cases, multiples. This means your bets are safer from sudden market shifts, and the terms set by each bookmaker can influence how widely the offer applies, so knowing these details helps you make informed decisions.
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Top UK Bookmakers Offering Best Odds Guaranteed 2025
You can find several well-known UK bookmakers offering Best Odds Guaranteed (BOG) in 2025. This means if you place a bet and the starting price is higher than your original fixed odds, the bookmaker will pay out at the bigger odds. This policy applies mainly to horse racing but often extends to greyhound racing.
Each bookmaker differs slightly in how often BOG applies and which races qualify. Therefore, choosing a site depends on the specific races you follow and the ease of use you prefer. You should review terms regularly because promotional offers can change throughout the year.
bet365 Horse Racing – BET £10 GET £30 IN FREE BETS
BET £10 GET £30 IN FREE BETS
Bet365 offers Best Odds Guaranteed on horse and greyhound racing, ensuring you get the highest odds either at the time of your bet or at the starting price. This means you are paid out at the bigger price, which can increase your returns on winning bets.
The site updates odds quickly, so you have a better chance to lock in favourable prices before the race starts. Using the Bet365 app also allows you to access this feature easily on mobile devices.
To claim the Best Odds Guaranteed offer, follow these steps:
- Place your bet: Select a horse or greyhound in the Win or Each Way market.
- Check starting price: If the SP is higher than your placed odds, the system pays out at this improved price.
- Automatic application: The concession is applied automatically with no additional action needed.
Bet365’s clear terms and reliable service make the offer straightforward to use for those betting on racing.
William Hill Horse Racing – BET £10 GET £30 IN FREE BETS
BET £10 GET £30 IN FREE BETS
William Hill offers Best Odds Guaranteed (BOG) for UK and Irish horse racing, ensuring you get the highest possible odds on your bets. This means if the starting price is greater than your early price, your winnings increase automatically.
You can access BOG through William Hill’s website or mobile app, available from 8 AM on race day until the race starts. This applies to online bets placed at fixed prices, helping you maximise returns without extra effort.
To claim BOG, follow these steps:
- Place a bet: Select horse racing markets on William Hill’s site or app.
- Choose early price: Your bet starts with an early fixed price.
- Benefit from BOG: If the starting price is higher, William Hill pays out at that better odds.
This clear approach means you won’t miss out on better returns when prices improve before a race.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
T&Cs ApplyLadbrokes Horse Racing – BET £5 GET £20 IN FREE BETS
BET £5 GET £20 IN FREE BETS
Ladbrokes offers a wide range of cricket odds for major matches and tournaments. You can find markets covering formats like Tests, T20s, and ODIs, which means you have access to varied opportunities to place bets.
The site updates its odds regularly during matches, providing live betting options. This allows you to react quickly to game developments and adjust your bets accordingly.
Using Ladbrokes, you can:
- View live scores: Track ongoing matches to time your bets better.
- Access expert insights: Use analysis to inform your selections.
- Explore multiple competitions: Choose from global tournaments for diverse betting choices.
These features combine so you can find relevant odds with ease and place bets supported by current information.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply.
T&Cs ApplyBetfair Horse Racing – BET £10 GET £30
BET £10 GET £30
Betfair offers Best Odds Guaranteed (BOG) on all UK and Irish horse racing singles bets, so you get paid out at the highest odds available, including the Starting Price (SP). This means you never miss out if the odds improve after you place your bet.
You can access BOG from 8am on race day, which gives you flexibility to take earlier prices without losing out. The site’s layout makes it simple to find BOG markets quickly and place your bets with confidence.
To use BOG on Betfair:
- Choose your race: Select one from the available UK or Irish horse races.
- Place your single bet: Back a horse with any price offered.
- Get paid higher odds: If the SP is greater, Betfair pays out at this bigger price automatically.
The site also supports BOG on selected greyhound races, so you have more options if you follow different racing types.
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly.
T&Cs ApplyBetfred Horse Racing – BET £10 GET £40 IN FREE BETS
BET £10 GET £40 IN FREE BETS
Betfred offers Best Odds Guaranteed on all UK and Irish horse racing, which means you get paid the higher odds if the starting price exceeds the odds you took. This feature applies whether you use their website or app, ensuring consistency across devices.
Using the Betfred site is straightforward. You simply:
- Select your race: Choose any eligible UK or Irish horse race.
- Place your bet: Lock in your odds before the race starts.
- Get paid: If the starting price is better, Betfred automatically pays out at the higher price.
The site also covers greyhound races shown on Sky Sports, so you can apply Best Odds Guaranteed beyond just horse racing. You will find the terms clearly stated to avoid any confusion related to collusion or bonus misuse, which ensures fair play.
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.
T&Cs ApplyCoral Horse Racing – GET £20 IN FREE BETS
GET £20 IN FREE BETS
Coral offers Best Odds Guaranteed on all UK and Irish horse and greyhound races, which ensures you receive the highest price between your initial odds and the Starting Price. This feature protects your bets from odds dropping before the race starts, providing fairer returns.
Using Coral is straightforward. You simply:
- Place your bet: Choose the odds you want on the Coral website or in-shop.
- Present your Coral Rewards card: Use it when you place bets in-store to activate the offer.
- Get paid at the best price: If the Starting Price is greater, Coral automatically pays out at the higher odds.
This guarantee applies to singles and multiples, including doubles and trebles, which adds flexibility to your betting choices. The site’s user interface is clear and easy to navigate, helping you place bets quickly and keep track of offers.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply.
T&Cs ApplyPaddy Power Horse Racing – BET £20 AND GET IT BACK AS CASH IF IT LOSES
BET £20 AND GET IT BACK AS CASH IF IT LOSES
Paddy Power offers Best Odds Guaranteed on all UK and Irish horse racing, starting from 8am on race day. This means if the starting price (SP) is higher than the odds you placed, you get paid out at the bigger odds, ensuring you get the best return on your bets.
To use this feature, you must first opt-in on the Paddy Power promotions page. The offer excludes ante-post bets, betting-in-run, and certain special bet types, so be aware of these restrictions before placing bets.
The website provides a straightforward interface, making it easy to place bets and track any odds improvements. This guarantee adds value to your betting strategy by maximising your potential winnings without extra effort or complex terms.
Ladbrokes Horse Racing – BET £5 GET £20 IN FREE BETS
BET £5 GET £20 IN FREE BETS
Ladbrokes offers Best Odds Guaranteed on all UK and Irish horse racing, which means you get paid the highest price between your bet and the Starting Price (SP). This feature applies to early prices, board prices, singles, and multiples, ensuring you receive the best possible returns on your wagers.
Using the Ladbrokes website or app is straightforward, so you can easily access Best Odds Guaranteed. You simply:
- Place your bet: Choose your odds before the race starts.
- Wait for the race result: If the SP is higher, Ladbrokes automatically pays out at the bigger price.
- Receive your winnings: Payouts reflect the best odds whether you bet early or later on race day.
This guarantee protects your stake from missing out on better odds, making Ladbrokes a reliable choice for horse racing bettors focused on maximising value.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply.
T&Cs ApplySkyBet Free Bet – BET £5 GET £30 IN FREE BETS
BET £5 GET £30 IN FREE BETS
Sky Bet offers Best Odds Guaranteed on all UK and Irish horse races, which means you benefit from the highest odds available when backing your selections. This promise applies automatically, so you do not need to take extra steps to claim improved prices.
Using the Sky Bet site, you can place bets on singles, multiples, and each-way bets with the guarantee in effect. The feature also covers Sky Bet Price Boosts, which allows you to combine promotions for better value.
You can easily access this offer by following these steps:
- Place your bet: Choose a race and select your horse.
- Bet type: Select singles, multiples, or each-way bets.
- Automatic application: Best Odds Guaranteed applies if the SP (starting price) exceeds your bet odds.
The site includes live streaming and extra place offers, which add further value to horse racing bets alongside Best Odds Guaranteed. This makes it a practical choice for anyone regularly betting on horse racing.
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
T&Cs ApplyUnibet Horse Racing Best Odds Guaranteed – BEST ODDS GUARANTEED
BEST ODDS GUARANTEED
Unibet offers a Best Odds Guaranteed feature on selected horse racing bets. This means if the starting price (SP) is higher than the odds you took, you will be paid at the bigger price. The guarantee applies daily from 8am on race day, covering both singles and multiples.
Using Unibet’s website or app is straightforward. To benefit from Best Odds Guaranteed:
- Place your bet early: Before the race starts to lock in the odds.
- Check qualifying races: Only selected UK and Ireland horse races are eligible.
- Receive the higher payout: If the SP is bigger, your return increases automatically.
This feature ensures you get the best possible value without needing to track odds changes yourself. The site’s clear navigation helps you find applicable bets easily, improving your betting efficiency.
New customers only. 18+, BeGambleAware.org.
T&Cs ApplyBoyleSports Horse Racing Best Odds Guaranteed – BET £10 GET £20 + BEST ODDS GUARANTEED
BET £10 GET £20 + BEST ODDS GUARANTEED
BoyleSports offers Best Odds Guaranteed (BOG) on all UK and Irish horse racing. This ensures you get the highest odds available, so if the starting price is greater than your placed odds, you will be paid at the bigger price.
You can access this feature daily through their website or app, which is regularly updated. Their user-friendly interface makes it clear when BOG applies, helping you make informed bets quickly.
To benefit from BoyleSports Best Odds Guaranteed:
- Place your bet: on horse races in the UK or Ireland before the race start time
- Check eligibility: BOG applies only to win bets and certain races
- Receive payout: get paid at the best price if the starting price exceeds your initial odds
This feature adds value because it removes the worry of missing better odds later. BoyleSports keeps the process transparent, making your betting more straightforward.
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. **18+. Applies to all UK/Irish Horse Racing. Applies to UK/IRE retail, online & Fon-A-Bet customers only. Applies to bets placed after 8am on the day of the race only. Max additional bonus as a result of Best Odds Guaranteed is £/€1k per customer per day in retail and £/€50k per customer per day on digital channels and FAB. Offer does not include Ante-Post, Tote/Pools, Place Only or Match Bets. Bets placed after the off do not qualify for this offer. Bets placed in-running will not apply. Free/void/cashed out bets do not qualify. Payment & Account restrictions apply.
T&Cs ApplyWhat is Best Odds Guaranteed and How Does It Work?
Best Odds Guaranteed (BOG) ensures you always receive the most favourable odds available on your horse or greyhound racing bets. It creates a clear advantage by automatically adjusting your payout to the highest odds between your original bet and the Starting Price (SP). This means you never miss out on better returns when odds improve.
BOG Explained Simply
Best Odds Guaranteed means if the SP is higher than the odds you took at the time of your bet, your winnings pay out at the higher SP. You place your bet at fixed odds before the event starts, but if the market shifts and the SP rises, the bookmaker honours the better figure. This offer applies mainly to horse and greyhound racing markets.
This promotion gives you a fair chance to benefit from late market changes without constantly monitoring odds. It applies to win bets and often extends to other bet types depending on the bookmaker’s terms. The key principle is to lock in the best possible price whether initial odds rise or fall.
The Strategic Advantage for Bettors
Using Best Odds Guaranteed can increase your value as a bettor by removing the risk of missing better odds. When you compare bookmakers, those offering BOG let you secure improved returns automatically. This reduces the need to manually shop for odds before placing a bet.
BOG also encourages confidence in your betting choices since you know you will never be paid less than the best available odds at race start. It effectively provides a price boost without extra effort. By betting with sites that offer BOG, you can focus on researching form and value rather than worrying about fluctuating prices.
How to Use Best Odds Guaranteed When Placing Your Bets
Using Best Odds Guaranteed (BOG) involves placing bets in a way that ensures you get the highest available odds between your initial bet and the starting price. Knowing how to access this offer effectively and understanding exactly when it applies will optimise the value you receive from your bets.
Step-by-Step Guide to Accessing BOG
To use BOG correctly, you first need to register with a bookmaker that offers this feature, such as Bet365, William Hill, or Betfred. Once signed in, navigate to the horse or greyhound racing section to find eligible races.
Next, place your bet at the displayed early odds or fixed odds offered by the site before the race starts. Make sure your selection qualifies for BOG, which typically applies only to single bets and specific races within the UK or Irish markets.
After placing the bet, you do not have to take any extra action. The bookmaker will automatically compare your bet odds with the starting price (SP) and adjust your returns if the SP is higher. This automatic adjustment means you always get paid out at the best odds available.
When Does BOG Activate? Timing and Triggers
BOG activates only after the race starts and the official starting price is confirmed. If the starting price is greater than the odds you took when placing your bet, the site will update your winnings accordingly.
Some bookmakers begin accepting BOG bets early in the morning, often from 8:00 a.m., allowing you to place bets well before the racing begins. This early access can provide better odds locked in before market fluctuations closer to race time.
It is important to note that BOG promotions typically do not apply to multiple or each-way bets, so you should check the bookmaker’s terms. Additionally, timing differs slightly between bookmakers, so placing your bet earlier usually offers a better chance to benefit from BOG if the odds improve.
Important Terms, Restrictions, and Small Print
Understanding the limitations and rules tied to Best Odds Guaranteed (BOG) offers is crucial for you to use them effectively. These deals often come with specific conditions about bet types, timing, and account activity that directly impact your eligibility and payout.
Common Restrictions That Can Invalidate BOG
BOG offers become void if certain conditions are not met, which means your enhanced odds might not apply. For example, bets placed after the race start time typically will not qualify. This is because bookmakers require bets to lock before the race begins to apply BOG.
Another frequent restriction is that only win bets on specified markets, such as traditional horse or greyhound races, are eligible. Each-way bets, multiples, or exotic bet types like forecasts or tricast may often be excluded.
Some bookmakers also exclude bets with free bet stakes or those funded through bonuses. As a result, the stake must be your own money for BOG to apply.
Eligibility Rules by Account and Bet Type
BOG offers usually require that you have a fully verified account. Bookmakers can reject BOG offers if your account is unverified or if you use multiple accounts, as this breaches their terms.
The majority of promotions apply only to UK customers. Betting from restricted regions means you will not qualify for BOG, which windows such as early betting or race-day bets often govern.
Certain bet types also determine eligibility. Generally, only single bets on the best odds available at the time count. If you place bets with different stakes, only those matching the minimum bet value will qualify.
It is also important to use the bookmaker’s naming conventions when placing bets, since any errors in selection or market type could disqualify your bet from the BOG offer.
Who Benefits Most from Best Odds Guaranteed?
Best Odds Guaranteed (BOG) mainly favours bettors aiming to maximise returns with minimal complications. It benefits both newcomers needing straightforward value protection and seasoned players looking to optimise profits on variable odds.
Ideal Users Based on Betting Experience
If you are new to betting, BOG offers a simple way to secure better returns without complex strategies. It means you take a price when you place a bet and if the starting price is higher, you get paid at the bigger odds automatically. This reduces the need to monitor odds fluctuations closely.
For more experienced bettors, BOG allows you to extract extra value from your wagers by guaranteeing the best possible starting price. This adds long-term profit potential, especially when you spot odds discrepancies. You also benefit from less manual odds comparison, which saves time during busy racing days.
Some users may not gain as much, like those who only place bets sporadically or on markets outside horse and greyhound racing, where BOG offers are less common.
BOG Use Cases: Daily Racing vs Major Festivals
Using BOG daily benefits you by protecting bets across a wide range of races, ensuring you don’t lose value on smaller events. It is helpful if you place frequent bets and want consistent value regardless of the race size.
During major festivals, BOG becomes even more valuable since odds tend to shift dramatically. You get protection against last-minute changes, which means you can bet early without worrying about missing out on higher odds later. This helps if you back favourites or outsiders whose odds can fluctuate significantly on race day.
You should consider how often you bet and the size of the events to decide when BOG use is most advantageous for you.
Conclusion
Best Odds Guaranteed offers you a clear advantage by ensuring you receive the highest possible price on your horse and greyhound racing bets. This means you avoid losing out when a late price boost occurs, which directly increases your potential returns.
Using bookmakers that provide BOG guarantees, like bet365 or Ladbrokes, gives you access to better value on both early and race-day wagers. These sites operate under UKGC licence, so you can trust their terms are fair and transparent.
Registering with a reliable BOG bookie means you benefit from consistent improved prices and enhanced payouts without extra effort. By taking advantage of these offers, your betting activity becomes more profitable and straightforward.
You should prioritise operators who combine best odds guaranteed with dependable customer service and easy-to-navigate sites. This approach maximises your betting rewards while reducing complexity.
